5 Reasons Why LVT Popularity Continues to Grow

LVT popularity is increasing due to advancements in design and technology. New sizes, formats and patterns, combined with the fact that it is easy to install and less costly to maintain over time, makes it appealing to a variety of industry verticals.

The global LVT (luxury vinyl tile) market is anticipated to rise at a considerable rate during the forecast period, between 2020 and 2023, states MarketWatch research. “In 2020, the market was growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.”

5 Reasons for the rise of LVT popularity:

  1. The Way It’s Made

LVT products are generally made of moisture resistant PVC or virgin vinyl. Milliken Flooring Blog defines LVT as a type of hard-surface flooring, made up of several layers that are fused together during manufacturing, under heat and pressure.

LVT is made up of five distinct layers:

  1. Polyurethane coating (sometimes re-enforced with ceramic bead, silica bead or aluminum oxide) to improve durability
  2. Protective clear layer known as the ‘wear layer’
  3. Print film layer (with your chosen design)
  4. Vinyl core
  5. Vinyl backing
Darwin Fisher Commercial Flooring examples LVT

Image Credit: LVT 5 layers – Milliken Floor Covering

This results in a flooring solution that is easy to install, durable and easy to clean and maintain. Typically, LVT wear layers range from 20-28 mm of thickness for commercial installation projects, with thickness selected based on requirements from low through to high foot traffic areas. (i.e. low traffic office space as opposed to building entrance areas).

  1. Affordability by Design

LVT, through technological innovation, is now available in many different finishes, including those that mimic wood and stone. Designers are offered a large array of options at more affordable price points than natural materials. Designers are also drawn to the newly available patterns, colours and variety of designs offered as application pattern technology progresses.

  1. Low Maintenance

LVT popularity has also increased as it has become a practical choice across many industries. According to FCNews research  commercial flooring executives attribute the category’s overall growth to several factors including an increase in demand from key end-use market sectors including corporate, healthcare and hospitality. Upon initial purchase, LVT is more expensive than vinyl composite tile (VCT) products, however LVT has a lower maintenance cost over time due to its built-in protective layer, offering much more comprehensive and long-lasting protection. The protective layer doesn’t need regular waxing and polishing like VCT. However, this top layer will wear over time and may need to be reapplied for heavy traffic areas.

Each organization’s LVT cleaning and maintenance requirements will vary based on traffic. Inclement weather will also affect cleaning requirements. LVT only requires regular sweeping and mopping to remove dust and dirt which is much easier for cost-conscience maintenance budgets.

Toronto LVT Commercial Flooring

Darwin Fisher Commercial Flooring LVT IMAX installation

  1. Return on Investment: Durability

LVT popularity is driven also by the fact that it is protected by a clear layer which helps to maintain its appearance over long periods of time. The wear layer varies in terms of thickness. Thickness must be chosen in conjunction with the traffic area as heavy, long-term wear will affect appearance.  It will not expand and contract in humid or dry seasons and is a fraction of the price of stone or real wood. LVT is less likely to scuff, indent or scratch with regular use and wear and tear through foot traffic and furniture movement. This makes it a solid flooring investment choice for the long-term, combined with the fact that it requires very little maintenance.

  1. Acoustically Sound

Studies have shown that elevated noise levels from hard surface flooring can negatively affect the health and well-being of employees. LVT offers better acoustic properties than hard surface flooring like ceramic tile and it won’t chip or discolor.

Armstrong Flooring reports that building materials and furnishings can affect the acoustics of a building in three ways through information gathered on Acoustical Data – Impact Insulation Class (IIC):

  • Sound Absorption: They can absorb sound, lowering background noise levels and reducing reverberation within a room.
  • Airborne Sound Transmission: They can serve as acoustical insulation and reduce transmission of airborne sounds, such as voices, between rooms.
  • Impact Sound Transmission: They can serve as impact sound insulation and reduce the transmission of impact sound, such as footsteps, from one room to another below or adjacent to it.
Commercial Flooring Examples Toronto LVT

Darwin Fisher Commercial Flooring LVT installation at Entertainment One

In healthcare, we’ve seen a trend towards installation of newer finishes like LVT over traditional ceramic. Flooring decisions in healthcare depend on how it will affect patients, safety, indoor air quality and infection control. Floor surfaces also need to be slip resistant and offer smooth transitions from one area to another for staff/patients and related equipment. Part of the reason beyond new finishes and designs, is that these technologies offer sound transmission protection. Dentists and doctors stress the need for soundproofing. Walls, ceiling and flooring materials selected need to help protect patient privacy and hinder sound travel.

Many Finishes and Manufacturers

According to Floor Focus Magazine, “…the already ascendant LVT category entered a period of relentless growth that has generated huge opportunities and lots of enthusiasm-and a $3 billion domestic market-along with a hefty dose of chaos and uncertainty.” The article further states that, “Beyond the acronyms themselves, which struggle to define the endlessly shifting product constructions, there’s the sheer diversity of products and price points; and there’s also the issue of which markets to target with which products.”

There are a number of different types of LVT products on the market. Many manufacturers offer different performance ratios from one product to another. This includes the surface of the product, to the type of backing used, in addition to thickness of the tiles. Ensure your flooring installer is knowledgeable of the differences, quality and applications that would best suit your environment, including projected wear from foot traffic/furniture, installation, and maintenance and acoustic considerations.

For more information about LVT flooring installation solutions please fill out this form on our website or email us directly at info@darwinfisher.com.