Logo Matting and Your Building’s Brand

Custom logo matting is a great alternative to strengthen your building’s brand while creating a professional image. The wrong matting can send a negative message by spoiling first impressions. Logo matting provides various functions. From a design perspective it offers a professional touch to your building entrance and a non-slip surface to protect visitors and your floor.

Logo Matting Creates a Positive Image For Your Brand

Your logo will keep your brand image top of mind for anyone entering the building. It also provides a professional clean look while protecting the surrounding floor from dirt and debris, to extend your flooring investment. Reasons to consider logo matting include:

  • Aesthetic appeal
  • Soil and moisture capture/barrier
  • Safety
  • Manage Risk
  • Ease of maintenance
  • Long-term flooring investment protection

 

Logo matting

Logo matting keeps your brand top of mind with building visitors – Photo by Christian Chen on Unsplash

“These custom mats capture debris and the entire system looks aesthetically pleasing,” says Doug McDonald, President of Darwin Fisher Commercial Flooring. “Logo matting offers many associated benefits. From a facilities manager perspective it will save money in maintenance fees because it’s easy to clean and maintain, while it also protects floors and builds your brand.”

Logo Matting Can Help To Mitigate Trips and Falls

Matting can also protect visitors from slips, trips or falls.  In Ontario alone, Workplace Safety and Prevention Services (WSPS) reports  how slips trips or falls can affect your business:

  • Each year there are about 17,000 lost-time injuries due to falls in the workplace*
  • 65% of all fall-related injuries are from “same level”*
  • One in five lost-time injuries result from falls*
  • Every year about 20 people die in Ontario because of workplace falls*
  • 80 workers sustain injuries every day due to falls (1 every 20 minutes)*
  • An average WSIB claim is $11,771; factor in other costs like lost productivity and staff replacement, and the cost can be as much as four times more – approximately $59,000 per injury*
  • with a profit margin of 5%, sales/services required to cover the total cost of one injury equals about $1.2 million*

Source: *WSIB “Preventing Slips, Trips and Falls in the Workplace”

Logo matting

Building Hazards – Photo by Oliver Hale on Unsplash

This information is further supported by commercial property and casualty insurer CNA  which identifies lack of slip resistance as the number one cause of slip and fall accidents.  According to CNA Claim data in a recent article published on reducing slips and falls in financial institutions, “Mats can also help trap outside walkway dirt and water before they reach your floors and create a possible exposure. To be most effective, purchase floor mats with slip resistant backing and beveled edges ….  floor mats should cover an area for people to take three to four strides, approximately six to eight feet, before coming into contact with the flooring underneath.”

Logo Matting Keeps Visitors Healthy and Safe While Protecting Your Floors

Logos can be used with walk off entry matting systems or regular matting. If you are adding  logo detail in matting beyond the entry area of the main building lobby, it will  keep your building clean and tidy while keeping your brand top of mind, no matter where your visitor travels.

Logo matting

Benefits of logo matting – Photo by Akshay Chauhan on Unsplash

Dirt, debris and moisture can have a considerable impact on your flooring investment.  Depending on the time of year, salt and sand can be corrosive. In the spring pesticides, fertilizers and other chemicals can be tracked in on footwear. The combination of all of these factors will erode the surface finish of your floor increasing damage from wear and tear. Certain types of debris and pollutants can also affect indoor air quality by introducing chemicals and allergens into the building.

By strengthening your brand through logo matting, you are ensured that all employees and visitors enjoy their stay in a building that helps protect their health and safety, while keeping your corporate image top of mind.

For information about logo matting systems, please contact info@darwinfisher.com

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